Last Saturday I participated in an ad industry podcast. My first one. How'd it go? You can judge for yourself by clicking here. Bob Knorpp, @thebeancast on Twitter, was kind enough to invite me to join some very smart people on The BeanCast, a weekly, hour-long audio broadcast that brings the brightest minds from the ad business to a virtual round table to discuss current industry trends and news. This week's show featured Bill Green, @mtlb, Dirk Singer, @dirktherabbit and Ian…
Once upon a time, there was a small classroom in a local school. The teacher used to come in every day, ordered his pupils to sit down and began talking at them, using methods he had crafted over many years. The children were docile – they didn’t know any different. One pupil put his hand up to ask a question. The teacher told him to be quiet. The boy was. Then Social Media came along. The classroom grew exponentially, until…
Evidently, the really smart people are working on the Old Spice account. Wow. If this ad had run during the Super Bowl, Betty White is an afterthought. Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv.
Guest post by Callum SaundersOnce upon a time, there was a small classroom in a local school. The teacher used to come in every day, ordered his pupils to sit down and began talking at them, using methods he had crafted over many years. The children were docile – they didn't know any different. One pupil put his hand up to ask a question. The teacher told him to be quiet. The boy was. Then Social Media came along. The…
This post is dedicated to everyone who has ever thanked anyone for an RT (retweet.) I used to do it, but don’t anymore. Here’s why – 1) Clutter. I talk enough here for most streams. 2) I don’t understand why people thank others for passing along information. I’m a fairly nice guy. So part of me wants to follow the general rules of etiquette and do the polite thing. After all, I’m a writer. It’s my nature to reciprocate (see…
Wow. Congratulations to the New Orleans Saints. As a former season-ticket holder, during the worst season in team history, I’m very happy to see the Gold and Black win it all. And it was a great game to boot. But Sunday night, there were even more pressing issues at hand – namely, the airing of Super Bowl commercials. Since I was a kid, the ads were always an important part of the game. Sometimes more important. As for last night’s…
