I like Mentos foray into gum. This particular flavor is advertised as 'First Base Gum' on weather.com. And while this spot is a little freaky – something about it works. It sticks. Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. Follow him on Twitter at @smashadv And for the record, he and his wife @tinamitchem used to kiss exactly like this back in the day.
The easiest way to turn a slow-paying client into a former slow-paying client is to get upset about accounts receivable. If you’re in business in any capacity, you know that not everyone pays the same. Some pay on time. Some need more time. And some need more coaxing. I recently sent the following email to a client who was about 6-weeks overdue on a payment (Note – the names have been changed to protect the innocent.): Dear Darth – Hi…
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick) *** Jim Mitchem
In the very near future, brands will invite interaction with their audience – and not to necessarily sell product/service directly. Interaction leads to the sale. Tools like Twitter help advance interaction. Watch. (this speculative billboard created in collaboration w/Laurie Smithwick) *** Jim Mitchem
I was amazed I was with Twitter back in October ’08. I remember following anyone who I thought knew what they were talking about, and tried to follow their suggestions on how to be a productive Twitterer. I also remember how I’d often receive automated direct messages from people. I responded to the first one – only to never hear from the guy again. After receiving a few more unsolicited DMs that pointed me to a product, service or blog that…
This guy is perfectly cast. Yes, the new State Farm 'You get what you pay for' campaign has legs. And yes, the hidden camera technique resonates of Allen Funt. But this guy right here – he IS a hot dog salesman. You might have to shake that up a little bit. – Classic.
