Few things on earth are as fertile as a child’s imagination, or as fragile as a little girl’s heart. She was 7. Whenever we’d poll the family as to what we should watch on movie night, she’d say Titanic. Every. Time. She loved the music, the costumes, and the love story. Titanic was pure enchantment to Cozette. So when I was shopping for Christmas gifts that year, I Googled “Heart of the Ocean.” Sure enough, the query returned links to…
When you get right down to it, we’re all just rats. “Look at me and how fast I can go! Join me and run fast too!” Said the rat with the big microphone spinning on the wheel. Smiling his rat smile. And we do. Because rats are simple-minded and easily manipulated. You can do tests on rats. Experiments. You can even give them cancer to see if they’ll survive. Keep them intoxicated and with full bellies and you can do…
“Today’s the fourth of July. Another June has gone by. And when they light up our town I just think what a waste of gunpowder and sky.” – Aimee Mann, 4th of July Part of the American problem is that, for some of us, in our heads we believe we’re all the same. We get up and look out our windows and see neighbors who look like us. We shop at grocery stores where most of the people drive the same…
Content. It’s the new advertising. We all know why it works, so this post isn’t about that. Rather, it’s about the core concept of content. Specifically, storytelling. Anyone can place an ad. All you need is a budget. Anyone can write content. All you need is time. The problem with this, of course, is that not all advertising is effective. There’s a lot of bad advertising out there. And so as brands move to content as a marketing vehicle, the influx…
We went to see Jurassic World on Saturday, and something amazing happened. I became the old guy whom young guys detest. As there were four of us going, and it was lunchtime and we hadn’t eaten, we got a big bucket of popcorn and split a big Sprite (don’t judge, that’s the only time we drink soda) before we found our seats. Because we got there early, and there were two hours of previews, we needed a refill of both…
Between the Confederate flag controversy, and marriage equality for gay people, I feel like I have to start every post lately with “I am from the Deep South.” The reason is because my views on these issues don’t exactly align with the folks who I grew up with, and around. But that’s ok. Their perspective is what drives me on these topics. For example, most people I know who oppose gay marriage (or gay anything) cite that being gay is a…
