You want me to pay attention to something? Get me to try something new? Make me think about an idea a certain way? Use emotion. The one thing that every target market anywhere in the world has in common is that they’re human. You might sell dog food, but you’re not selling it to the dogs. No, human beings are always the target. Even in B2B. And all human beings have one thing in common—emotions. Too obvious? Stay with me…
Children in the CMS system here in Charlotte are currently taking their end-of-year exams. Four days of intensive testing … to see how well they test. It’s stupid. But hey, go America! Anyway, our daughter’s 6th grade math teacher sent this note home with her students. NOTE: It’s been pointed out to me that this note has been circulated amongst teachers since 1999. And for good reason. It’s amazing for kids to hear this. And no, I’m not going to tell my…
She started playing soccer when she was four. We enrolled her in club soccer when she was eight and drove all over the Carolinas for practices, games, and tournaments. It was hard on the family. And on our checkbook. But she was good, and professed to love the sport. After four years in club, we decided to see whether she might like other sports. So we introduced softball and swimming. She excelled at both making her middle school team as…
ME Hey, I noticed you’ve been a little irregular lately. HIM Yeah, you know how it goes. Some days it’s good, some days it’s not so good. That’s life. ME No, I mean I’ve noticed that it’s been pretty inconsistent for a while now. HIM How do you know it’s me? It could be one of the other dogs. ME I walk around the yard picking up your crap. It’s one of the perks of being a dog master. I…
The dirty window stays closed With just enough light coming through The blonde girl sits Maybe about six With colored paper laid out And crayons all about Drawing people Holding hands Hugging each other Starting to dance All smiles All laughter No hatred Where nothing matters Not our races Not our religion Not our faces Not our opinion Where everyone is kind And everyone is caring And everyone is sharing In this small little crayon world A poem by my daughter, Agatha…
I go to the same coffee place every morning for a fresh-squeezed juice. And every day I see a few of the same people. People I have never spoken with, but who I make up stories for anyway. One guy was the lead singer for the band The Cult. Or rather, he was the original lead singer before they got the guy you know and love. His hair is jet black straight down to his ass. And he wears reptile skin…
