Author: Jim Mitchem

You’ve seen the ads. The cute little black girl with a white mother who pours Cheerios on her black dad’s heart because mom said Cheerios is heart-healthy. It’s precious. And it broke a lot of rules. The kind of rules that prime time television broke with Mr. and Mrs. Willis on The Jeffersons, or even Jodie Dallas from Soap. http://youtu.be/VWaEKkpfJFA Well, there was so much press that came out of this first spot, that Cheerios recently made another. And it’s…

If you’ve watched any of the NFL Playoffs this season you’ve no doubt seen the H&R Block TV commercials featuring a beer vendor at a football stadium putting blocks money onto empty seats, while a smart-looking white guy with a green bow tie tells us that last year Americans who did their own taxes overpaid by a billion dollars. A BILLION. And that a billion dollars is enough to put $500 onto every seat in every pro football stadium in…

Some days the poetry is harder to find. Too much machine, not enough imagination. Too much noise, not enough solitude. Too many worries, not enough peace. The older I get, the more immersed I become, the harder it is to pluck lyrics from the sky. And I question my existence. *** Jim Mitchem  

When you stop and think about it, a car is like a land plane. And when you drive, you’re the pilot of that plane. One mistake, and you can take out life. When I was young and stupid, I actually had a DUI. Thank God I was pulled over or else I may have done some serious damage – both to me and, more importantly, to others.  I’ve since cleaned up my act and even though I’m not perfect, I…

I don’t make New Year’s resolutions. Rather, if during the course of my life something appears that I feel like I need to focus on, I focus on it. Serendipity and opportunity doesn’t tell time. When you keep your eyes, your mind, and your heart open, you’ve got to be ready and willing to do new and different things all year long. *** Jim Mitchem

When I was a kid, I was all in with the idea of Santa Claus. Then, like with most Christian children, as I grew older I heard grumblings from kids who questioned his legitimacy. And for good reason. It’s pretty remarkable what Santa can do, after all. And the older you get, the more you see, the more remarkable it becomes. I mean, if he lands on my house, and then flies to my neighbor’s house, and to the kid’s…