Everyone talks about them – the snake oil gurus who corrupt the essence of Twitter. Even the gurus themselves talk about them. After all, if they didn’t – they’d look guilty, right? After hanging around this medium for a few years, I’ve developed a way to identify these people who can potentially fuck up your entire Twitter experience if you’re not careful. And please, don’t let them fool you into thinking that being like them is somehow cool – because…
It was a normal day at work when I decided to take a walk out into the shop where the guys were loading up a unit to ship to California. I started taking pictures with my iPhone. There was a hum of electricity in the air the way there always is for an activation launch. I climbed aboard a nearby ladder to get a higher perspective shot when the ladder began to fall. Crazy Train was blasting from the big…
I’m not what you’d call religious, but I am a God guy. Though I don’t believe in asking Him for ‘things.’ In fact, the only prayer I routinely say is the Serenity Prayer – which asks for serenity, courage and wisdom. Although I do have a prayer for 2012. “Dear God, please continue to bless my family with good health. And help us to understand that everything else that happens during the year is icing.” Though if I could add…
The sun rises, and I’m still asleep. Soon after, my wife wakes with no use of a clock. I don’t hear the shower run. A while later, a child crawls into bed next to me and presses her cold feet on my bare leg. “Daddy?” She says looking the other direction. “Mmm?” I say with eyes closed. “I made a powerpoint.” “Hmmm!” I say, impressed. “It’s about dolphins.” “Cool.” I stretch. “Today is chess.” She says – which means they…
Facebook. Google+. Linkedin. Twitter. All of it. Everything in social media is designed to replicate face-to-face engagement. Or rather – to come as close to a real, personal experience as possible. Direct engagement is the goal. If social networking tools, tips, tricks and mediums get you closer to that – great. But know this – if your pitch sucks, it doesn’t matter what tools you employ. Story first. Medium second. It’s been that way forever in the business of engagement…
I have a question. Let’s say that a Company develops a Concept and hires a Vendor to build the Concept so that the Company can offer it to its clients as a value-added service. After some mild success utilizing the Concept, the Company engages the Vendor in a business partnership to develop the Concept for a larger market. Vendor agrees. After several months, business plan stagnates. Vendor breaks partnership and sells the Concept to an outside investor as their own…
