Facebook. Google+. Linkedin. Twitter. All of it. Everything in social media is designed to replicate face-to-face engagement. Or rather – to come as close to a real, personal experience as possible. Direct engagement is the goal. If social networking tools, tips, tricks and mediums get you closer to that – great. But know this – if your pitch sucks, it doesn’t matter what tools you employ. Story first. Medium second. It’s been that way forever in the business of engagement…
I have a question. Let’s say that a Company develops a Concept and hires a Vendor to build the Concept so that the Company can offer it to its clients as a value-added service. After some mild success utilizing the Concept, the Company engages the Vendor in a business partnership to develop the Concept for a larger market. Vendor agrees. After several months, business plan stagnates. Vendor breaks partnership and sells the Concept to an outside investor as their own…
When we first moved into our house there was a gully in the middle of the backyard that was connected to a storm drain. When it rained the gully would fill and then run off to a neighbor’s yard and eventually into a nearby creek. When it was dry, it was a highway for rodents. We had rats at one point. So the city blocked the storm drain and we filled the gully. The rats left. But now they’re back…
What is happiness? Scratch that. It’s undefinable. But whatever it is, I don’t deserve it. A punk recalcitrant who grew out of the velvety black dirt of northeast Florida under a constant haze of pixie dust. A wanderer. A drifter. A stone-cold sinner who once knew love only as a form of manipulation. What the fuck did I ever do to deserve happiness? Nothing. But I am happy. And it feels like I need to check why. Because fewer people…
As children we’re consumed with getting things we want for Christmas. Sure, our parents tried to instill in us the value of giving to others, but you simply can’t wrap your brain around the idea of giving when for 30 minutes or so on the morning of December 25th, you’re overwhelmed with ripping open boxes wrapped in colorful paper delivered in the middle of the night by a jolly old elf. Eventually, for some of us, things change. We become…
I’ve always had a vivid imagination. This imagination led to me becoming something of a storyteller growing up. And by storyteller, I mean liar. It probably started by trying to get out of trouble; and because it worked (or at least delayed the inevitable), it led to more lying. About other things. About everything. Don’t get me wrong, I wasn’t a bad kid. I just had truth issues. I think my mom resented my imagination because of where it took…
