The cancer killed Smokin’ Joe today. You’re likely to see a lot of posts about what a great boxer Joe was, or his famous bouts with Muhammed Ali. This isn’t one of those posts. I was about 12 or 13 when this Miller Lite spot ran in 1977 – a commercial that stuck with me all these years and even made me want to be in advertising. This is how I’ll remember Joe Frazier, a Heavyweight Champ pitching Lite Beer…
(NOTE: This post was originally published in September 2009, when my handle was @smashadv and I used to have an orange in front of my face.) There was once a very strange boy who tweeted things like this: Then one day he received an unmarked white box that weighed a few pounds. Inside of the box was a six pack of Red Bull and this note: Suspecting @mikepoz, the boy was thrown off by the note from Natalie. So he…
Imagine for a moment that tomorrow everything blinked off. All sense of normalcy gone. No Internet. No phone. No electricity. Nothing. But darkness. What would you do? Well, if you’re not throwing yourself out of a window in panic or looting the local electronics store (duh), your next step would be to start doing whatever is necessary to survive. Things like hunting for food, finding water, and gathering firewood. But then what? Well, you’d probably reach out to others. That’s right, you’d turn to your…
Imagine for a moment that tomorrow everything blinked off. All sense of normalcy gone. No Internet. No phone. No electricity. Nothing. But darkness. What would you do? Well, if you’re not throwing yourself out of a window in panic or looting the local electronics store (duh), your next step would be to start doing whatever is necessary to survive. Things like hunting for food, finding water, and gathering firewood. But then what? Well, you’d probably reach out to others. That’s right, you’d turn to your…
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either curious, or you’re not. Copywriters who are curious about how people think about things are the ones who stand to make sincere connections with an audience. Thus, engaging in Twitter is like part of my job. Before you start laughing…
You don’t know me. I don’t know you. We’ve never met and probably never will. This is all folly. All of it. Let’s just go back to making friends the old fashioned way – at the golf course, at work and anywhere we happen to physically interact with other people. Enough with this digital networking stuff. Bah! Right. And rock and roll was a passing fad. Who would have thought that metal, plastic and glass could contain a human heartbeat…
