I don't know whether this company is worth a damn, but this :60 spot by HTC is one of the best examples I've seen of an advertisement that attacks reality through product usage. Well written and beautiful, great editing and direction – this is a talent (real talent) heavy spot. And it proves three things: 1) If you want to connect to people, show people. 2) If you want to create empathy, show sensitivity. 3) If you want to sell…
Any chimp with basic excel training can measure return on investment in Social Media. It’s not brain surgery. In fact, if you’ve ever purchased or monitored advertising in the past, it’s the same formula. The problem with Social Media is that everyone wants to fragment things into micro-vessels that they forget the big picture – it’s all still part of a marketing bucket. If you sell anything, you (hopefully) have profit. But profit itself costs money. From inventory to rent…
Despite divorce, moving around and living through disco, when I was a child I never thought much about growing up. I just wanted to play. I loved being a kid. Every day was a wonderful new page to fill. I don't remember when I was introduced to Where the Wild Things Are, but I don't think it made nearly the impact on me as it did many of you. Like Spike Jonze and Dave Eggers. Those guys obviously saw a…
If you don't like The Hives you're just stupid. ;) Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
I've been battling with the naming conventions here for almost a year. This post is my solution. Of course to get to the bottom of things, we have break things down to their simplest form, so here it goes… Networking – This is the thing that you did at Chamber of Commerce meetings when you started your own business. You attended these events with hundreds of other people who were better dressed and who wore strong cologne. Basically, it…
The next time someone says 'we need to take this offline because it needs more than 140' – remember that nothing is too complex to communicate if you use the right word(s). Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
