For as long as I’ve been a copywriter, I’ve worked around designers who touted Apple products. For years I blew them off as dogmatic brand ambassadors. I was a writer – all I needed was a pencil and pad of…
With two days left before school starts, I’m inclined to run away with my kids to an island where we can be left to wonder, without the world shoving its will down our throats. But we won’t. Instead, we’ll fall…
Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast and produce it well, and the next time you’re hungry, you’re…
Today, Burger King put the creepy King on the guillotine. And you cheered. You didn’t like creepy King. You said he was soulless. Plasticky. But that is precisely why I loved him. The best thing about creepy King was that he…
And the people we voted for fought against each other because, well, that’s what we do in this land of opportunity where the rich exist on a plane so far above the rest of us that the paltry scraps we fight…
