This is a very cute concept. And extremely well written, cast, directed and produced. But what does it say about the state of advertising that this is the best ad of the Super Bowl (25m views)? What’s the USP –…
This post started out as a way for me to explain the revolution in Egypt to my kids. But then it changed. From the moment we’re born, until the moment we die – life is hard. Physically, psychologically, emotionally, politically…
I didn’t watch the Super Bowl. Yes, it was intentional. And yes, it was one hell of an experiment (possible post coming) trying to avoid watching anything related to it on Sunday. So, as the result of skipping the big…
Unless you were living under a rock on Thursday, you saw this: Twitter blew up minutes later. Everyone was on Kenneth Cole. And for good reason – it was a really bad tweet. But if you listened to some of…
I came across this banner ad tonight. I know it’s not as sexy to talk about advertising concepts as it is to talk about the technology that advances these concepts, but I’m a copywriter and this stuff is in my…
