Every summer we spend a couple of weeks on a beach near St. Augustine, Florida. And every summer our youngest daughter's birthday falls during vacation. Cozette, who turned 6 this year, is a fairly easy child to please (unless you…
Came across this spot last night and forgot how much I loved it during the Super Bowl. What great casting and direction. Good for Pepsi – well-done. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him…
Leave it to advertising to effectively communicate the power of Social Media in universal terms. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And…
Note to brands that have spent their entire lives in bed with traditional media: If you think of Social Media as something like a Golden Ticket – remember, five children went into the factory and only one came out. And…
