Comments Off on The Truth about Great Advertising Creative
I’m a copywriter. It’s a job where you think of ways to get people to do things. Specifically, in messages as they exist in advertising. Billboards. Print ads. Facebook ads. Google ads. Television. You get the picture. Over the years…
You are a human being and, as such, you are susceptible to stress. And the more stress you accumulate, the heavier it becomes. At some point, if you accumulate too much, the weight of carrying it can break you. Twenty-seven…
Comments Off on Your Website is Your Most Important Marketing Element
What’s the first thing you do when you need a part for your car or a cake for a party? You turn to Google. What’s the first thing you do when someone recommends a company to you? You Google it, then…
Saturday afternoon. I was coming off a 12-hour shift at the Air Force Base on a Guard weekend. From the train station, it was a 30 minute taxi ride to my apartment. I was tired. I grabbed a cab, told…
Sometime in January I made a commitment to get better. To become a better human being. To be less cynical and more open to the ideas of others. And while the short term results have, for the most part, been…