So here we are settling in for lunch at a place in a strip mall. We sit down, all four of us, when our oldest daughter gets my wife’s attention. She points with her eyes to a location on the floor behind where a group of older teenagers are huddled around a table grazing on Americanized Mexican food. It was a twenty dollar bill. My wife picks it up. No one notices. “Where did that come from?” I ask “Next…
Everything about this song reminds me of being twenty. Drink in its awesomeness. The Soft Pack. Jim Mitchem is a father, husband, writer and started smashcommunications, llc. You can find him on Twitter @smashadv
Authenticity = credibility. Credibility = loyalty. Loyalty = influence. And influence is what drives social media. It’s not exactly brain surgery, people.
I’ve never had a dog get old on me. As a kid, a couple were put down for health reasons and I left home before another one got old, but until Tucker – I’ve never had to care for a senior canine. He’s nearly 13, has wicked hip issues and uses one of his rear legs like an old man uses a cane. But he’s happy. Last fall, when his hips stopped working and he lost muscle mass, I thought…
Last Saturday I participated in an ad industry podcast. My first one. How'd it go? You can judge for yourself by clicking here. Bob Knorpp, @thebeancast on Twitter, was kind enough to invite me to join some very smart people on The BeanCast, a weekly, hour-long audio broadcast that brings the brightest minds from the ad business to a virtual round table to discuss current industry trends and news. This week's show featured Bill Green, @mtlb, Dirk Singer, @dirktherabbit and Ian…
Once upon a time, there was a small classroom in a local school. The teacher used to come in every day, ordered his pupils to sit down and began talking at them, using methods he had crafted over many years. The children were docile – they didn’t know any different. One pupil put his hand up to ask a question. The teacher told him to be quiet. The boy was. Then Social Media came along. The classroom grew exponentially, until…
