This is a very cute concept. And extremely well written, cast, directed and produced. But what does it say about the state of advertising that this is the best ad of the Super Bowl (25m views)? What’s the USP –…
I didn’t watch the Super Bowl. Yes, it was intentional. And yes, it was one hell of an experiment (possible post coming) trying to avoid watching anything related to it on Sunday. So, as the result of skipping the big…
Unless you were living under a rock on Thursday, you saw this: Twitter blew up minutes later. Everyone was on Kenneth Cole. And for good reason – it was a really bad tweet. But if you listened to some of…
I came across this banner ad tonight. I know it’s not as sexy to talk about advertising concepts as it is to talk about the technology that advances these concepts, but I’m a copywriter and this stuff is in my…
Influence. It’s something that all advertising since the beginning of time has aspired to do. So should brands target influencers in social media? Not just yes, but hell yes. The data available to (the highest bidder) brands today directly identifies…
January 28, 1986 I woke up with a mean hangover from a party that ended just a few hours before. In other words, it was a normal morning. I was stationed on a remote US Air Force base near the DMZ…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
