The boy appears at the end of the driveway. She laughs and races toward him, then past him along the street. Another laugh. Her hair flowing behind her. Shining under the streetlamp. He hurries to catch her. And they…
First of all why is it called America? It should be the United States of North America, right? Canada is America. Mexico too. Belize. Costa Rica. Columbia. Peru. Anyway. One of the biggest problems we face as people of the…
Everyone wants the perfect commercial website, right? So let’s look at how you can get one. First, as with all things, it has to be branded well. You also need to create the traditional chunks of info, provide logical navigation…
When you’re 15 you can’t wait to be an adult. To drive. Vote. Drink. Have sex. Take adventures. All the fun stuff. A few short years ago you were chasing make-believe boats along gutters in the rain. Now you want…
With the Super Bowl ads breathing down our necks, it’s time to admit that traditional advertising doesn’t sell shit. Times have changed. No longer is the :30 second TV spot, or the full page print ad a guarantee of anything…
Most of what constitutes branded content these days is so formulaic that it’s indecipherable. It’s as though everyone bought the same book and is following it to the letter. It’s boring and uninspiring. And that’s not just an elitist writer…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
