September 1979, Baton Rouge, Louisiana. I was thirteen. The LSU Tigers and their legendary coach Charlie McClendon were hosting the nation’s #1 team, the USC Trojans, in Death Valley. We had tickets to the game. We’d moved to Baton Rouge that…
Sometimes being a copywriter is like being an archaeologist. Only, instead a mastodon graveyard in Utah, one of the best assignments for a copywriter is writing taglines. A tagline is a succinct phrase that represents an organization’s core value while…
“Johnson, get in here.” Johnson appears like magic in front of the CEO and snaps to attention, his hipster beard vibrating with excitement. “We need a new sales strategy. I hear that this content thing is effective.” “INDEED SIR. CONTENT…
Got up this morning happy to see sun, after a miserable day watching soccer in the cold rain yesterday. The good guys won that game 7-0, pushing their record to 6-0 on the year. So this morning I throw soccer…
Not everyone is creative. Some people are sharers. Consumers. Distributers. It’s ok. It’s not all that to be creative anyway. And before I get bitch slapped, yes, creativity is innate in all of us. It’s not like an exclusive club reserved…
The following is the third post in a three-part series about sustainable marketing. In the first post (here), we defined sustainable marketing, took at look at a case study, and, yes, established my credibility as a qualified voice in the…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
