Racism, like any extremist view, is an idea. And you don’t “fight” an idea. You manipulate it until they see things the way you want. Trust me, I’m in advertising. Each year roughly 600 billion dollars is spent globally on advertising…
I parked across from an old white guy in a pickup truck at Home Depot today. His front license plate was a Confederate flag. I judged. Hard. As I put my car into park, I sat there scowling at him…
I’m a copywriter who gets paid to come up with ways to make people think about things differently. In order to do my job, I have to think “creatively.” I’ve won awards, shifted perception, and moved product. Anyway, with the advent…
Never has it been more evident to me that I’m a writer as right now. I’m talking about a real writer. A person who writes for food. During the 5.5 years I was at Boxman, I created and executed…
You want me to pay attention to something? Get me to try something new? Make me think about an idea a certain way? Use emotion. The one thing that every target market anywhere in the world has in common is…
Children in the CMS system here in Charlotte are currently taking their end-of-year exams. Four days of intensive testing … to see how well they test. It’s stupid. But hey, go America! Anyway, our daughter’s 6th grade math teacher sent this…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
