I was building a brand. Alone. For about two years. It was growing fast and things were busy. I needed help. I found interns. It was decided that we not pay them, so I wanted to ensure that their experiences…
When it comes to building a brand, you should look to Google for best practices. Yes, Google. The search engine. And no, I’m not talking about their brand identity. I’m talking about their actual search algorithm. Stay with me. Branding…
I love my mom. And she listens to the Fox TV version of talk radio. It made me sad when I visited her last month. Everything is either jingoistic, or promotes the destruction of liberal thinking. And it’s all filled…
I’ve been a copywriter my whole life, but didn’t discover it as a career until I was 32. When I did, I had visions of doing big super bowl ads. That never happened. But I did end up doing work…
Freedom is like Love. It’s a good idea, but one so vast that human beings are incapable of comprehending it. Like the universe. Like God. We are not designed to understand these things in their entirety. This is why we…
