Postings

 Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

 Watching this trailer, I can only sit and nod in agreement. I can't wait to see this film. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv

You’re not creative, deal with it.

You’re not creative, deal with it.

When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still.  Note: Target Audience = psychographic and Target Market =…