I love the creepiness factor of this spot. It works – even the Deliverance music. And I'm betting that Kool-Aid could kick Gatorade's ass on this log too. Jim is a father, husband, copywriter and founder of smashcommunications. You can find…
I love this spot. A perfect collision of concept and art direction. #notagamerthough Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
On August 3, 1991, I heard the voice of God. No, I’m not crazy.
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either…
The core demand of any advertising campaign is its inherent need to connect with its target audience – everything else (innovation, creativity) follows this central requirement. Occasionally an advert comes along that not only connects with its audience perfectly, but…
