When you empathize with your audience, the concept shines. For the record I hate when the kids go back to school – but this old Staples spot just kicks ass. Still. Note: Target Audience = psychographic and Target Market =…
I love the creepiness factor of this spot. It works – even the Deliverance music. And I'm betting that Kool-Aid could kick Gatorade's ass on this log too. Jim is a father, husband, copywriter and founder of smashcommunications. You can find…
I love this spot. A perfect collision of concept and art direction. #notagamerthough Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
On August 3, 1991, I heard the voice of God. No, I’m not crazy.
The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either…
