Experience is the name everyone gives to their mistakes. It’s a simple truth that human beings tend learn by screwing up. There are few better teachers in this world than our own mistakes. The next best teacher is the mistakes made by others. Don’t shy away from sharing the lessons you’ve learned with your readers. A real life story of your biggest screw up ever and what you learned from it is going to be a far better received and…
This Super Bowl was my first Twitter event. I gathered along with thousands of other advertising people to share thoughts on both the game and the advertising between the game. Props to @lisahickey for alerting me to this live event (to view the entire stream, click here.) And while there was a lot of speculation on which ads were best and worst, my top three are listed here. Visit hulu.com for all of the SB spots. #1 Hulu – Partly…
It seems that every day a new blog post gets passed around touting the “best” way to use Twitter, or the “most effective” types of tweets. Leave that to the big guys who make their living as Social Media Experts (whatever that means). I heard about Twitter over a year ago and dismissed it almost immediately. “Abby, you are going abroad. Instead of a boring old blog why don’t you just text updates so that everyone can read them.” Huh…
"And in the end, the love you take is equal to the love you make." – The Beatles I've mentioned the idea of Reciprocal Love© a few times on Twitter as an effective way to expand your Social Media network. No, I'm no 'expert' on SM, but some things just seem logical, even to a novice like me. Let's say one of the people you follow posts something brilliant, or scoops some important news. How do you show your appreciation…
No words, voices or music. Just one domain and some footprints. This is a perfectly executed advertising concept. Simple, clean and resonant. And no, we’re not promoting war here. If you’re in any way offended by this post, you’re on the wrong blog. Jim is a father, husband, copywriter, daydreamer and founder of smashcommunications. You can follow him on Twitter at @smashadv
We invite you to write on any topic, up to 500 words (hard max) to be posted on our blog. Why? Well, the take away is a blog that provides subscribers and visitors with new ideas, arguments, stories and writing styles on a diverse range of topics. Your direct benefit is increased traffic to your blog or website from links in your story’s byline. Think of it this way, you’re writing to a whole new audience. If people like your…
