Last night at dinner, we were all sitting around laughing and bickering and talking about our days, when our youngest daughter Cozette (8) told us that she shared five personal things with her class (as part of a way for…
Note: I wrote the following on September 16, 2001. Time heals all wounds. Almost. My daughter cries a few feet from where my wife and I embrace. It’s been five days since the tragedy, and each day brings with it a…
You can’t watch a movie these days that isn’t laden with product placement. Whether someone is using an Apple computer (they almost always are), drinking a Coke or fumbling for a Trojan, everything you see in a movie or on…
For as long as I’ve been a copywriter, I’ve worked around designers who touted Apple products. For years I blew them off as dogmatic brand ambassadors. I was a writer – all I needed was a pencil and pad of…
With two days left before school starts, I’m inclined to run away with my kids to an island where we can be left to wonder, without the world shoving its will down our throats. But we won’t. Instead, we’ll fall…
Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast and produce it well, and the next time you’re hungry, you’re…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
