Advertising is intended to do one thing – get you to remember something long enough to take action. It’s all about memorability and recall. Make your advertising entertaining, cast and produce it well, and the next time you’re hungry, you’re…
Today, Burger King put the creepy King on the guillotine. And you cheered. You didn’t like creepy King. You said he was soulless. Plasticky. But that is precisely why I loved him. The best thing about creepy King was that he…
And the people we voted for fought against each other because, well, that’s what we do in this land of opportunity where the rich exist on a plane so far above the rest of us that the paltry scraps we fight…
Before social media, each year on my birthday I’d get one card mailed to me from my mother and a call from her brother. Of course my wife and I would have a dinner or whatever, but the day went…
Twenty years ago, I strolled into your life. You didn’t see me coming. I was just this young, white guy with enough charm to get you to trust me. And you did. So I placed a matchbook in the corner…
Maybe I’m just oversimplifying, but it seems like what’s going on in DC these days is terribly calculated. House Speaker, Mr. “Get your ass in line,” John Boehner can’t lose. If he forces the President to accept his plan, he wins…