On Super Bowl Sunday afternoon I took my wife to see Silver Linings Playbook (meh.) This spot aired before the show. I think it may have beaten the Clydesdale. *** Jim Mitchem
You’re born with one desire – love. And you’ve got nothing to give to the world. Not yet, anyway. As a child you’re just ‘the future.’ What that means in America is that ‘one day you’ll provide value to the…
Riding into work today I passed a red billboard with yellow type that said, “I start my day at $1.” It was for McDonald’s dollar menu. I thought about how clever the copywriter thought this line was, and how it…
The other night, I had a dream. I was driving to work when my car died right near the Charlotte Country Club. I’d passed the exclusive club hundreds of times, but never had a reason to go in. I’d given…
It’s funny how you discover things about yourself when you’re not looking. Like last week, for example, when I found out that I’m not an opera guy. My wife wanted to expose our daughters to opera, and one of my…
I recently did our family budget for 2013. We’re middle class. We have a very good life and want for nothing. We’ve got braces, we take vacations, we drive good automobiles, we eat out occasionally, we have a 401K, and…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
