Postings

Lest we forget that when crafting effective messages – simple is better. Always. Merry Christmas.  Jim is a father, husband, copywriter and founder of the virtual advertising agency smashcommunications. You can find him on Twitter at @smashadv. 

I did something tonight that I rarely do – jump into a Twitter #chat. I've participated in a few #scriptchats recently, and observe other #chats from a distance – soaking in what I can use and leaving the rest. But…

With a name like We Were Promised Jetpacks, they were destined to be a fave on this blog. Hailing from the motherland (Scotland), this is "Quiet Little Voices." Look out for these guys in 2010. Jim is a father, husband…

I love sport, but I'm not a hardcore fan of any one team. After all, why the hell do we care if a team we're not on wins or loses? Why? Because it matters to us as a community of…

A long time ago in a land far, far away, I got my start in advertising by sitting in a focus group for Carvel Ice Cream. At the time, I was nearing the end of my tenure as the boy…