I’m Jim. I’m a copywriter. And I could be wrong, but I was always under the impression that whatever I wrote was supposed to create something like an internal dialogue in the mind of the person reading it so that…
New Years Eve, Charlotte, NC. Plaza-Midwood neighborhood, to be exact. It was 10 minutes to midnight, and a dozen adults, and even more children, were in an unfurnished home that our friends had closed on that morning. There was no…
Verizon attacks AT&T's 3G coverage – the fuel supply that makes iPhone go. This is a smart strategy for a couple of reasons. First, it leaves the iPhone alone. After all, they're getting the coveted hardware in 2010. They don't…
When I saw the trailers for Avatar over the summer, I thought it looked like a really neat idea if for no more than the special effects. After all, it was James Cameron – the man who made Titanic one…
Lest we forget that when crafting effective messages – simple is better. Always. Merry Christmas. Jim is a father, husband, copywriter and founder of the virtual advertising agency smashcommunications. You can find him on Twitter at @smashadv.
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
