The Pact

I believe that birds make pacts with our dogs when they build their nests in our yard. The dogs keep...

Yeah, That’s My Kid

My children constantly surprise me. Last month when we were visiting Walt Disney World we splurged and let them play...

weapon of choice

to what end, all this rushing around and dominating the competition? gold? this is man’s destiny? to hoard gold and...

How to Make a Great Ad

When I broke into advertising, I was all about the high concept stuff that left an impact on people. Creating...

Would You Be Upset In Belize?

Life is hard enough without having to deal with bad drivers who don’t use their turn signals. And it’s more...

The Window

The window is constantly shutting. It does not care about your five year plan. Opportunities to live appear in every...

Ants

  What if we are all really just ants? Slaves to the machine. Blinded by conformity of the way things...

Dustin Pedroia is the Reason I Love Baseball

Make no mistake, I’m no fan of the Boston Red Sox. I used to like them back in the day...

They Only Jog in Rich Neighborhoods

Angels constantly swirl around me. Some are beautiful. Some are violent. Some have bad teeth. They protect me from those...

A Letter to America

  Dear All Dogmatic American Party Liners, We Unaffiliated American voters are pissed off at what you’ve done to our...

A Little Advice

I don't like giving advice. In fact, I hate it. It's not that I don't like helping people, there are...

Finding Neverland: A Story of Belize

This year my family took its summer vacation to the Central American nation of Belize.

3 Ways to Save Humans in America

You are what you eat. It’s an idiom kids in the 70s grew up with that made us think about...

Bump

I used to know a guy named Bump. He was a metal worker in my dad’s sheet metal shop. Bump...

Dear Parents, Do Better

In 2001 I became a parent. I chose to become a parent. But like everyone else who is a parent...

Twitter. Engage.

  • January 24, 2009
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If Twitter’s core idea is ‘dialogue,’ then this one-word call-to-action is a perfect branding tagline. Maybe we could even get Patrick Stewart to be the spokesperson. 😉

Revenge of the Copywriter

For too long advertising copywriters have taken a backseat to designers, artists, directors, traffic coordinators, programmers, IT people, researchers and oh yes, account execs. Sure, we like our offices dimly lit. Yes, we do our best work *outside* of the…

A Great Day…to Stand.

This is a :30 spot we created for the Obama campaign in the summer of 2008. With no budget. In light of our historic accomplishment, I thought it might be nice to re-post it. *** Jim Mitchem

Twitter – There’s No Time to Talk About It. – Part 1

I’ve been meaning to blog about Twitter for a month. But the minute I think I’ve got things figured out – they change. First, let me set the record straight- I’m not a geek. I’m just a guy who makes…

Why I Hated Slumdog Millionaire

Slumdog Millionaire is a moving film about trials, trivia and love. The story is set in Mumbai, India, and follows two boys and a girl from their upbringing as fecal-covered children to conflicted young adults. Director Danny Boyle (Trainspotting) does…

We had Swiss Family Robinson Once…

  • December 27, 2008
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I've always enjoyed Emerald Nuts ads. Especially this one. Jim is a father, husband, copywriter and founder of smashcommunications, llc. You can find him on Twitter @smashadv.