The reason I love Twitter is not for its massive commercial appeal, nor for its professional networking potential. It’s for the people. As a copywriter, being curious about people is part of the gig. And it’s something you can’t really fake. You’re either…
The core demand of any advertising campaign is its inherent need to connect with its target audience – everything else (innovation, creativity) follows this central requirement. Occasionally an advert comes along that not only connects with its audience perfectly, but…
A slightly facetious look at Social Media ROI. Jim is a father, husband, copywriter and founder of smashcommunications. You can find him on Twitter @smashadv
This is a really strong spot. A tight little concept built on solid universals. Still – I can't get descent 3G coverage if there's a damn tree in the way. Or a breeze. Jim is a father, husband, copywriter and…
This song has grown on me – Percussion Gun, by the White Rabbits Jim is a father, husband, copywriter and founder of smashcommunications.com. You can find him on Twitter @smashadv
Sometimes you have to acknowledge genius. This guy was standing alongside a busy Charlotte boulevard in afternoon traffic with a two-word, 13-character call-to-action. He had a crowd. If you know anything about sales, you've heard of the puppy dog pitch…
Writer. Father to daughters. Husband. Ad man. Raised by wolves. 
